What is call tracking and how does it work?

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Call tracking works by purchasing tracking numbers which swap out dynamically when a user visits from a specific source. In most instances you will need at least 7 tracking numbers to measure the basic digital traffic online. They are as follows: Direct (users type your website name in directly), Google/Bing/Yahoo Organic (users type a search query into a search engine, click the result, arrive at your site), Offline numbers (print, sales collateral, traditional advertising)

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