I NEED A NEW WEBSITE
A website is one of the most critical investments for every business type. It serves as the virtual front door to your business and is generally the first impression a potential customer will see. Within 5 seconds each new user will decide whether or not the design, look, and feel matches up with their expectations. 5 seconds is lightning fast and there are many ways to ensure your brand gets the best chance-at-bat, but how do you know when you need a new website or redesign?
CAN I REDESIGN PARTS OF MY WEBSITE?
In some instances, a website can be redesigned over time. For this to be possible, the company has to execute and maintain an ongoing process to improve specific facets of the website. In the marketing world, this is called split testing or conversion rate optimization which follows a scientific process of testing pages against one another with the intent of improving a specific metric. Metrics include improving conversion rates, reducing bounce rate, increasing scroll depth, and increasing click-through to other pages.
75% of users admit to making judgements about a company’s credibility based on their website’s design. Stanford Persuasive Technology Lab
A typical user will form an opinion about a website in 50 milliseconds (0.05 seconds). Behaviour and Information Technology Journal
How Do I know if I Need a New Website?
Understanding when you need a new website depends a few critical variables. These variables will help you do the due diligence needed to avoid pitfalls that may negatively impact the business. Moreover, you will be able to choose the right partner or guide your internal department more effectively.
Branding Changes – Over time, many great businesses evolve and modify their original narrative. An existing product may have innovated and the copy no longer does justice to it. Another example could be due to the vision of the business changing due to new leadership or an acquisition. If the shift is dramatic enough, it is critical that your website and all of its contents are married to a new narrative.
Business Acquisition – Some companies grow by making acquisitions to further their technological product. Others may purchase to create a new department with existing personnel and client base. In either of these instances, a business has to figure out how to communicate with the market after such things happen and have a solid transition strategy.
Customer Feedback – Perhaps you are among the most proactive of business owners and gather feedback from your customers on a regular basis. You do this by surveys, recording visitor sessions, or having conversations with the customers that matter most to you.
Not Mobile Friendly – Unless you live under a rock, you know that more and more users are turning to their mobile devices to shop and make decisions. Millennials and Gen Z live on their mobile devices and nearly replace their desktop devices with their phones. Moreover, 79% of all internet traffic comes from a mobile device and Google continues to change how they rank websites based on their mobile user experience.
New Competition – There are many verticals that move at breakneck speed due to stiff competition. Businesses that rely heavily on the internet for business can be overtaken by competitors with bigger marketing budgets or a better, more consistent message. This competition can often shed light on how you communicate to your market.
Outdated CMS – On a regular basis, our team sees this from companies small to big. They purchase a website on a content management system like Drupal or WordPress and then they never log in to update the core and plugins. What this leads to over the course of years is what amounts to a huge development bill or the inability to update parts of their site.
Expense to Update – If your site is built in HTML and you have to hire a developer to make any changes to your site, you likely see the mounting cost of development in your marketing budget. Some companies want the flexibility to make changes to their website. In many instances, some agencies lock down the site to minimize issues and maintain a contractual obligation which keeps their pockets lined with your money instead.
Frequently Asked Questions
This depends on the size of the website, the amount of assets, like photography and copy writing, that need to be created or incorporated, and what functionality needs to be built. A website can be finished within a few weeks all the way up to several months. The average time it takes our clients is 2 months.
For $1,500 or less, you can expect a standard site with your logo, some stock photography and a little bit of lead-in copy. Typically, there is no strategy to drive leads, very little copy to rank the website for key terms, slow load speed, and a lack of scalability. In some instances, companies will lease you a website for this price that you will never own.
This depends on the type of business and their needs for various functionality. We have worked with just about every CMS which allows us to recommend the ideal implementation for our customers.
Absolutely. All assets we create on your behalf are the property of your company. We recommend you never lease a site from another company.