Nelle & Lizzy was the pioneer for Mother’s Name Rings and became wildly popular after appearances on major talk-shows like Oprah. Their website platform was limiting their growth and they needed a solution to increase profitability.

• Products were not categorized and it was hard for users to navigate.
• Organic SEO traffic was very low considering the competition
• Product pictures were one-dimensional and small
• Back end systems were clunky and dated which prevented the brand from utilizing firs-party data from their clients to improve the shopping experience
• Product catalog was disorganized and was limiting sales

1. Product Categorization – This is one of the most crucial aspects of e-commerce. It helps organize products  for users and marketing initiatives.
2. Shopping Cart – Simplify checkout process, cross-sell/up-sell products, incorporate newsletter opt-in
3. Messaging – With the addition of more competition, it was critical to communicate the value of their jewelry.
4. SEO-Optimized Landing Pages
5. Fast, Responsive Design

• 75% increase in e-commerce conversion rate
• 30% increase in average cart size
• 123% increase in email list
• 64% more organic traffic from search engines
• Business sold in 2018