OVERVIEW

Sonoma House Assisted Living is a small senior living community in Carrollton, TX that was looking for a better marketing foundation. In addition, they had goals of a future acquisition. We kicked off this project with a strategy session with the CEO and key personnel.

CHALLENGE

  • Business was not differentiated well within the market
  • Conversion rates (chat, lead forms) were less than 1%
  • Very few photos of the community to give users a preview to the property
  • Information scattered across many pages, too many clicks to get key information

SOLUTION

  1. Messaging  РCrafting the messaging platform was key to communicating the value to potential residents.
  2. Content Strategy – We incorporated key aspects like floor plans, amenities, and photos to reduce the amount of clicks users needed to find information pertinent to their decision to convert.
  3. SEO-Optimized Landing Pages
  4. Fast, Responsive Design – Works across all screen sizes and devices with lightning fast load speed.
  5. Calls-To-Action  РChanged the main focus of the website to drive calls and schedule tours of the property.

OUTCOMES

  • 250% increase in conversion rate
  • Increased ranks for key search terms and rank for another 45 terms relevant to their business

BEFORE

sonoma-before

AFTER

sonoma-after

Like What You See?

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