Sonoma House Assisted Living is a small senior living community in Carrollton, TX that was looking for a better marketing foundation. In addition, they had goals of a future acquisition. We kicked off this project with a strategy session with the CEO and key personnel.
- Business was not differentiated well within the market
- Conversion rates (chat, lead forms) were less than 1%
- Very few photos of the community to give users a preview to the property
- Information scattered across many pages, too many clicks to get key information
- Messaging – Crafting the messaging platform was key to communicating the value to potential residents.
- Content Strategy – We incorporated key aspects like floor plans, amenities, and photos to reduce the amount of clicks users needed to find information pertinent to their decision to convert.
- SEO-Optimized Landing Pages
- Fast, Responsive Design – Works across all screen sizes and devices with lightning fast load speed.
- Calls-To-Action – Changed the main focus of the website to drive calls and schedule tours of the property.
- 250% increase in conversion rate
- Increased ranks for key search terms and rank for another 45 terms relevant to their business