Our POV on PPC
PPC marketing is short-term advertising tactic that is integral to every business, in any vertical. It provides brands with tools to reach customers at varying levels of iAntent using tactics that range from text ads to emotion-provoking videos. Brands can easily vet new products, reach new customer segments, and drive leads while measuring every part of the customer journey.
Pay-per-click campaign management is not maximized by living in a silo, apart from other tactics. To maximize this channel your brand needs conversion-driven landing pages, outstanding copy, bold creative, and strategic email marketing to nurture a warm audience into hot prospects.
Internet traffic funneled through pay-per-click advertisements bring approximately 50% more lead conversions than organic web traffic.